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Streamlined Cloud Usage to Reduce the Wastage of Cloud Resources

The Wire established themselves on May 11, 2015. The company emerged from a bold move by Siddharth Varadarajan, a distinguished journalist ousted from his editorship at The Hindu. Today, The Wire thrives under the auspices of the Foundation for Independent Journalism, a non-profit entity. The problem arose when they noticed that their cloud cost was high and the usage was low. Zarthi optimized their cloud infrastructure and provided more visibility of their cloud consumption.

Executive Summary


Media Publication


New Delhi, India


Mismanagement of cloud infrastructure and wastage of cloud resources.


An effective solution for its cloud cost optimization needs


Cloud Optimization

Timeline of engagement

22 Oct 2017

22 Nov 2017

Real-time updates

Ongoing Collaboration

Work Scoping Begins

The Wire contacts Zarthi

About the Business

The Wire is one of India's leading new-age media institutions. Founded in 2015 by Siddharth Varadarajan, Sidharth Bhatia, and MK Venu, the publication promises to be firmly committed to the public interest and democratic values. In 2016, the esteemed Columbia Journalism Review identified The Wire as an independent and recently founded internet-based media platform. The publication has reporters from all over the country who have won some of the most prestigious journalism awards in India. In addition to English, The Wire has recently branched out into Hindi, Urdu, and Marathi, and aims to use new media technologies to change the way stories are told.

“Zarthi recently helped us optimize the entire cloud infrastructure and brought the cost down by 1/3 of our expenses. It filled up the crucial gap of a DevOps manager in our organization.


The team at Zarthi provides periodic solutions and recommendations on how we can save costs and scale up. These services have made Zarthi a valuable partner in our day-to-day operations.”

Mithun Kidambi

Chief Technology Officer

Problem Statements

  • Sprawling cloud expenditures and cost leaks.

  • Inability to comprehend the complex catalogue of cloud providers.

  • Lack of cloud-related expertise.

  • The Wire decentralized control of the cloud environment which led to the wastage of cost and resources.

  • Overall mismanagement of cloud infrastructure

  • There was a lot of wastage of resources in the cloud environment due to mismanagement of their cloud environment.

Services Involved

  • AWS EC2 Service

  • AWS RDS Service

  • AWS volume and snapshots

Resolution and Methodology

  • Zarthi started with a thorough study of The Wire's cloud architecture and resource usage and utilization and created custom reports for areas of improvement.

  • ​Team Zarthi implemented the wastage tracker by identifying multiple orphaned resources such as volumes and snapshots in The Wire's AWS infrastructure to ensure efficient cloud usage and cost savings.

  • The next step was implementing rightsizing for EC2 and RDS resources in The Wire's AWS infrastructure. The new solution was tested for every scenario over two weeks.

  • Once The Wire deemed Zarthi' resource rightsizing solutions to be perfect, Team Zarthi provided customized Reserved Instances recommendations for EC2 and RDS resources for optimal savings.

  • Team Zarthi was in constant communication with The Wire throughout the entire process and delivered the entire solution within 45 days.

  • By the end of 45 days The Wire was completely efficient in optimizing its cloud infrastructure which provided them with the following results:

    • Complete cost optimization for the entire AWS cloud infrastructure.​

    • Availability of qualified cloud expertise for infrastructure management.

    • AWS Resource optimization without any impact on business processes.

    • Drastic reduction in overall cloud infrastructure costs.

Impact Delivered


Cost savings on AWS Compute


Savings on AWS EC2 costs


Savings on AWS RDS expenses


Savings on AWS Database


Cost savings on total cloud

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